GOLD GIFTABLES
Objective
This clienteling tool was created to highlight the beauty, versatility, and craftsmanship of LAGOS gold jewelry. Designed as an elegant resource for both clients and sales associates, it serves as an inspirational guide for gifting occasions, while reinforcing LAGOS’ reputation for timeless design and artisanal excellence.
Art Direction & Design
The book is designed with a strong focus on gold and diamond pieces, balancing storytelling with product education. The creative direction emphasizes craftsmanship and the distinctive LAGOS aesthetic by weaving together detailed imagery and product craftsmanship.
Macro Photography: Extreme close-up shots capture the artistry of each design, highlighting details such as gold caviar texture, precision-set diamonds, and iconic brand motifs.
Chapter Introductions: Each section opens with a craftsmanship photograph that immerses the viewer in the tactile beauty of the materials. Opposite the detail imagery, clean product photography presents the full piece in its entirety, offering a clear view of its design and wearability.
Narrative Flow: The layout is intentional and editorial in feel, creating a balance between luxurious lifestyle imagery and practical product focus, ensuring the tool feels both aspirational and shoppable.
