LAGOS SPRING 2023 CAMPAIGN
SITUATION
Inspire a desire for the LAGOS lifestyle by showcasing the elegance, confidence, and timeless sophistication of the LAGOS woman. Highlight how each piece from the ultramarine collection and repromoted styles embodies a bold yet refined sense of style, empowering women to express their unique beauty and strength. Let the LAGOS woman be the embodiment of effortless luxury, where every detail of her life reflects the perfect blend of modern glamour and enduring grace.
THEME
Each spring, LAGOS are inspired by Steven Lagos’s world travels, which influence the newest collections and art direction. Spring 2023 is the continuation of the LAGOS woman’s story from Spring 2022. From the vibrant spirit of the sea to the barefoot chic of a seaside villa, the LAGOS woman indulges in luxury. She is moving from the exhilaration of nautical wanderlust to après-sail leisure poolside.
The tropical locale is rich with bright, vivid hues; from the whitewashed villa to the coral rooftops to the emerald green of the tennis court and palm trees, the setting is the perfect complement for LAGOS jewelry.
CREATIVE SOLUTIONS
Jewelry Photography: Use lighting to craft a background that mimics the shimmering, fluid qualities of water, creating a sense of movement and tranquility. This ethereal backdrop will harmonize seamlessly with the lifestyle photography, enhancing the timeless elegance of the jewelry and reinforcing the LAGOS woman's connection to luxury and nature.
Wardrobe Styling: Incorporate complementary clothing colors that reflect the essence of spring and summer, while drawing inspiration from the ultramarine collection. Soft pastels, light neutrals, and hints of oceanic blues will evoke a fresh, seasonal vibe, beautifully mirroring the vibrant yet refined tones of the jewelry.
Propping: Incorporate straw hats to suggest the LAGOS woman’s effortless vacation style. The hats serve a dual purpose: enhancing the vacation aesthetic while keeping the focus squarely on the jewelry, ensuring the pieces stand out without distraction from the model’s face. This subtle yet sophisticated prop choice elevates the lifestyle story, emphasizing relaxation, elegance, and the allure of luxury.
