CAVIAR

IN BLOOM

OVERALL ART DIRECTION:
Mood/Tone: Uplifting, graceful, and celebratory — a refined tribute to motherhood.
Color Palette: Soft neutrals, blush tones hinting at the pink caviar collection, and golden highlights evoke warmth, femininity, and seasonal freshness.
Styling & Set Design: Minimal yet polished with clean backgrounds and tasteful florals, placing focus on the products and moments of connection.
Camera & Editing: Smooth transitions, soft focus, and intentional pacing support a dreamy and emotive atmosphere.
Target Feelings: Appreciation, elegance, and thoughtfulness — the viewer should feel inspired to gift beautifully.

To tie the campaign together, floral tabletop imagery was photographed