CAVIAR IN BLOOM

OVERALL ART DIRECTION:
Mood/Tone: Uplifting, graceful, and celebratory, a refined tribute to motherhood.
Color Palette: Soft neutrals, blush tones hinting at the pink caviar collection, and golden highlights evoke warmth, femininity, and seasonal freshness.
Styling & Set Design: Minimal yet polished with clean backgrounds and tasteful florals, placing focus on the products and moments of connection.
Camera & Editing: Smooth transitions, soft focus, and intentional pacing support a dreamy and emotive atmosphere.
Target Feelings: Appreciation, elegance, and thoughtfulness — the viewer should feel inspired to gift beautifully.

BEAUTY PHOTOGRAPHY

To tie the campaign together, floral tabletop imagery was photographed. The tone of the florals were selected to compliment the pink hues in the pink ceramic jewelry as this was the main product messaging for the season.

TOP OF COUNTER VITRINE

The countertop vitrine features the same floral elements found on the homepage, creating a seamless connection between the in-store and digital designs.