animation

As Director, I led the creative development of a launch animation for the new Interlocking Collection, translating a CAD file into a dynamic visual that highlighted the bracelet’s craftsmanship and engineering. The piece was designed to live seamlessly across social, digital advertising, in-store screens, and the homepage, ensuring a cohesive rollout across touchpoints. The paid campaign generated a large volume of revenue within three months, demonstrating the impact of design-driven storytelling.