SOCIAL REELS

behind the scenes & event coverage

I led the creation of social-first content designed to capture the energy and authenticity of the brand in real time. Whether documenting behind-the-scenes moments on campaign shoots or producing live coverage at events, the focus was on storytelling that felt immediate, elevated, and native to each platform. From art directing candid talent moments to overseeing quick-turn edits and motion graphics, I ensured every asset balanced polish with spontaneity, extending the life of larger brand moments while driving engagement, reach, and community connection across channels.