Floral social series created for social media and advertisements during Mother’s Day. This content also correlated to the Philadelphia Flower Show. 

Role: Content Direction, Series Concept, Photography Styling

OVERALL ART DIRECTIOn

Mood/Tone: Uplifting, graceful, and celebratory, a refined tribute to motherhood.
Color Palette: Soft neutrals, blush tones hinting at the pink caviar collection, and golden highlights evoke warmth, femininity, and seasonal freshness.
Styling & Set Design: Minimal yet polished with clean backgrounds and tasteful florals, placing focus on the products and moments of connection.
Camera & Editing: Smooth transitions, soft focus, and intentional pacing support a dreamy and emotive atmosphere.
Target Feelings: Appreciation, elegance, and thoughtfulness — the viewer should feel inspired to gift beautifully.