LAGOS FOR MEN
BRANDING AND ART DIRECTION
LAGOS is known for big bold colorful styles for women. However, for the Men’s collection to stand on it’s own, the collection needed a separate brand identity. By using the dark grey slate, the collection geared more masculine and brought an edge to the designs. The jewelry designs, which were heavily influenced by music, showcases skull detailing. The crispness of these craftsmanship details is contrasted by the unpredictable nature of slate texture.
Role: Art Direction, Jewelry Styling, Video Concept and Direction, Layout Design
Photographed by Jonathan Pushnik
