AQUA BY BLOOMINGDALES PACKAGING

DISPLAYED IS CONCEPTUAL PACKAGING FOR AQUA BY BLOOMINGDALES. I WAS INSPIRED BY BLOOMINGDALES' LOYALIST PROGRAM AND THE CONTEMPORARY LOOK OF AQUA. I USED THE ICONIC BLOOMINGDALES "B" TO CREATE A PREDOMINATELY ABSTRACT ORGANIC THEME. THE UNEXPECTED CHANGE IN COLORS COMPLIMENTS EACH PACKAGE IN ITSELF. THIS ENTIRE SET IS ABLE TO KNOCK-DOWN FLAT.