LAGOS HOLIDAY 2023

MEET KARAT: A TOUCH OF HOLIDAY WHIMSICALITY

In Greek, LAGOS is translated to rabbit. I worked with a animation team to bring Karat to life for social media channels and the LAGOS website. Throughout the animation series, Karat brings a seasonal gifting message while being placed in a festive winter environment carrying a gift box or gift bag.

HOLIDAY GIFTING COLLATERAL

The holiday collateral had a big focus on gifting and best sellers. For this season, I took a more simplified approach with photography direction. The amount of products in each photograph was cut down so that there is a focus on key gifting. By showing one product on a page in hero photographs, you help direct the consumer on purchases. These images also allow the opportunity for larger shadows and focused lighting.